Parthena Design founder Heidi Parthena White has over 25 years of marketing experience with targeted expertise in digital marketing, communications, branding, and team building. Heidi has been self-employed since age 23, but took a 10-year hiatus to build two marketing departments from the ground up for water engineering firm Tata & Howard and industrial equipment manufacturer SEM, giving her unique experience with business strategy and human capital as well as B2G, B2B, and B2C marketing. Her work has been featured in national publications and she has provided design and marketing support to high-profile clients such as Dunkin’ Donuts and Ryka Footwear. Heidi believes that growing a business or brand is intrinsically linked to connecting with people on an individual, human level and her key competencies include business and marketing strategy, people development, branding, inbound marketing, and storytelling, as well as event management and PR. Her expertise revolves around crafting a brand’s strategy and message and successfully bringing it to the consumer. Heidi holds a BS in Business with a concentration in Marketing Management from Western Governor’s University.
A native of central Massachusetts, Heidi’s true passion is supporting the people and places in her local community. In that vein, she partners with various micro-businesses and gig workers in the community to assist with Parthena Design’s initiatives. She also spends a large portion of her limited off hours fundraising for various local organizations. She raised funds for the Jimmy Fund through their Run Any Race program for eight years, raises funds for Boston Children’s Hospital by hosting an annual pitch tournament, and, since 2017, she has volunteered her time and talents to co-manage the Rapscallion Runs 5K series to benefit Second Chance Animal Services and AccesSportAmerica.
When she isn’t working or volunteering, Heidi enjoys spending as much time as possible with her beloved immediate and extended family and friends, and firmly believes in living life holding true to Peter Bailey’s sentiment from her all-time favorite movie, It’s A Wonderful Life: “All that you can take with you is that which you leave behind.”