Industrial device manufacturer SEM required both government and commercially targeted brochures, which required vastly different approaches while sharing cohesive branding. The government brochure was created to be highly product focused with clear specifications and a rigid layout, which aligns with the government buyer. Conversely, the commercial brochure is solutions focused and provides high level information presented graphically for IT and security executives.
Content today is so much more than words, and yet the words are still of utmost importance. Our written content includes everything from ad copy to press releases to blogs to email campaigns — and we have the design skills to bring it all together, such as in the two highly researched whitepapers shown here that were written and finalized into fully designed packages for distribution.