Parthena Design founder Heidi Parthena White has over 30 years of marketing experience with targeted expertise in digital marketing, communications, branding, and team building. Heidi has been self-employed since age 23, but took a 10-year hiatus to build two marketing departments from the ground up for a water engineering firm and a high security data destruction equipment manufacturer, giving her unique experience with business strategy and human capital as well as B2G, B2B, and B2C marketing. Her work has been featured in national publications and she has provided design and marketing support to high-profile clients such as Dunkin’ Donuts and Ryka Footwear.

Heidi believes that growing a business or brand is intrinsically linked to connecting with people on an individual, human level and her key competencies include business and marketing strategy, people development, branding, inbound marketing, and storytelling, as well as event management and PR. Her expertise revolves around crafting a brand’s strategy and message and successfully bringing it to the consumer. Heidi holds a BS in Business with a concentration in Marketing Management from Western Governor’s University.

A native of central Massachusetts, Heidi’s true passion is supporting the people and places in her local community. In that vein, she partners with various micro-businesses and freelancers  in the local community to assist with Parthena Design’s initiatives. She is also committed to volunteering and fundraising for various local organizations.

When she isn’t working or volunteering, Heidi enjoys spending time with her husband and sons, yoga/pilates and dance, researching, and learning new skills, her latest being crochet. She is also committed to volunteering and fundraising for various local organizations.

Heidi lives in Charlton with her husband and their three dogs, and firmly believes in living life holding true to Peter Bailey’s sentiment from her all-time favorite movie, It’s A Wonderful Life: “All that you can take with you is that which you leave behind.”